Factors and indicators of hotel competitiveness

Abstract

Competitiveness has become an objective for companies, including the tourist ones. However, some studies have confused the factors that produce it with the measurement indicators. This paper of a theoretical nature is developed from a literature review of empirical studies conducted in different countries. Indicators are extracted from those studies and they are used for their measurement in the hotel industry and the information they provide for their interpretation in terms of competitiveness. All of this, in order to identifying the relevance of its use in the hotel industry. As results, there have been found that the factors that produce competitiveness are those that have to do with the processes and conditions of the service, it is recognized that these vary depending on tourist context, while in order to determine the effectiveness of its management, the Gross Operational Profit (GOT), the Revenue Per Available room (RevPAR), and the percentage of occupancy are the indicators that allow comparisons and establish positions between hotel companies in similar environments.