Market equilibrium under uncertainty for the manufacture of a boot for women. Case Canton Gualaceo, Province of Azuay

Abstract

In previous studies, it was provided to the craftsmen of footwear of the canton Gualaceo Province of the Azuay-Ecuador, advanced tools such as STIM12 (intelligent Modelística for technology and simulation) for the innovation of new designs of footwear for lady, as well as also the existence of profitability on the local and regional market of this product with the support of the diffuse logic. Now in this article we present the break-even point to determine the minimal quantity to produce and sell a boot for woman, without being based on the traditional form in which the costs are equal to the income, but from the uncertainty in order to determine the benefits that there would generate the process of production (fixed and variable costs). Applying the theory of the fuzzy sets such as expertise and contra-expertise, operating with limits for each of the costs, working this uncertainty inside a balance area across intervals of confidence, where any possible value must be located between the top and low values (bands), that is to say, between the ends of the interval. This new form of calculation will allow a better analysis inside the market balance for a correct managerial management.